There are 3 factors in Digital Business Agility: hyperawareness, informed decision making, and fast execution. Agile businesses sense shifts in the market, make informed decisions about those changes, and execute on the decisions.
Though I have spent most of my career in marketing, I finally took my first real marketing class in the spring 2018 semester of my MBA. 30 of us paid a collective $60,000 to learn the 4 P’s, market research techniques, how to write a business plan, and a dozen other interesting concepts. I enjoyed … Continue reading Traditional and modern marketing
Focusing means choosing with intention what you aren’t going to do, how you are going to fail, and who you will disappoint. Yes, it’s also about choosing when, how, and with whom you are going to succeed, but that success isn’t possible without first saying no. The best teams are comprised of people who focus … Continue reading Focus and Saying No
The trouble with email is that it is flat. Important and unimportant emails alike are marked in the same binary way (read or unread), occupy the same rectangular screen space, and are usually sorted together in a chronological jumble. Of course, assiduous tagging of spam, the occasional admonishment of a chronic CCer, and prudent folder … Continue reading Figure and Ground and Focus
As exposure to consultant jargon increases and the distance to the nearest whiteboard decreases, the probability of someone drawing a 2 by 2 quadrant chart (Gartner style) approaches 1.