Some goals should be SMART. (Google it) Success should be obvious and measurable, black and white. Long term goals are different. They should be Hard/Soft. The hard part is broad- I want to build and sell a company for over ten million dollars by January of 2027. The execution is soft. Is it a software … Continue reading Hard Soft Goals
"I just want to do my job," is phrase used to withdraw from the team and disengage from the context that makes "your job" meaningful.
A friend of mine works for a company that refuses business with clients who have low Corporate Social Responsibility (CSR) scores, Corporate Environmental Responsibility (CER) Scores, or that operate in vice industries (tobacco, gambling, and firearms). There is enough business to be had with clients with similar social values: they don’t need to take everything … Continue reading Turning down business for ethics
A client tells the industry rag he wants a banana. The industry rag identifies a trend in “Linear Fruit.” Vendor Executives read the article and innovate on “Linear Food.” Vendor product team develops “Sausage Services” Vendor Sales asks the client if he wants a hot dog.
Amazon (I'm told) anchors their culture with a metaphor. Every employee uses a cheap wooden door for a desk. It's the key to getting a $107B company to act like a start up. Baseball players anchor a culture of winning and mutual support by growing playoff beards. Personal Culture Attitude is a kind of personal … Continue reading Anchoring Culture and Attitude